# FaithlineAI > FaithlineAI is an AI solutions company and product studio based in North Carolina that helps small businesses, agencies, schools, and nonprofits put AI to work: workflow automation, AI agents and chatbots, AI strategy, data analytics, app development, and hands-on AI workshops. FaithlineAI also builds Pulse, an AI agent layer for sales teams that researches leads and drafts outreach for human review. ## About FaithlineAI - **What we do:** Accessible, practical AI for small organizations. Services include workflow automation, AI agents and chatbots, AI strategy and implementation, data analytics, AI-powered app development, social media automation, ethical AI strategy, mentorship, and AI workshops. - **Who we serve:** Small businesses, boutique B2B agencies and consultancies (2-10 people), schools, nonprofits, and solopreneurs. - **Where:** North Carolina, serving the Southeast and remote clients. - **Founder:** Joshua Mason. - **Contact:** jmason@faithlineai.com - **Website:** https://www.faithlineai.com/ - **Key pages:** [Services](https://www.faithlineai.com/services), [Who We Help](https://www.faithlineai.com/who-we-help), [Case Studies](https://www.faithlineai.com/case-studies), [Workshops](https://www.faithlineai.com/workshops), [Blog](https://www.faithlineai.com/blog), [About](https://www.faithlineai.com/about) # Pulse by FaithlineAI > Pulse is an AI agent layer that sits on top of your existing CRM. It researches every lead, drafts hyper-personalized outreach that sounds human, and queues it for your review. Draft-first by default: nothing sends until you approve. One agent is delivered on four surfaces (the Pulse dashboard, a Chrome side panel, a HubSpot CRM card, and an MCP endpoint), so you integrate rather than migrate. ## What Pulse is - **Category:** AI sales agent / agentic layer for CRMs. - **Core promise:** Give reps their day back. Pulse runs the research-and-draft loop that eats 60-80% of a seller's day, then hands a finished draft back for human approval. - **Built for:** Boutique B2B agencies and consultancies (2-10 people), SDRs, and revenue teams already spending $50-200/month on fragmented prospecting tools. - **Control model:** Draft-first, human-in-the-loop. Pulse drafts on its own but never sends by default; a human approves every message. Workspaces that want direct sending can explicitly opt in. - **Maker:** FaithlineAI (https://www.faithlineai.com/). - **Product page:** https://www.faithlineai.com/pulse/ - **App:** https://dashboard.faithlineai.com/ ## Delivery surfaces (one agent, four surfaces) 1. **Pulse dashboard:** A native conversational assistant ("pocket CRM") with voice in and out. 2. **Chrome side panel:** The same assistant over any tab. It reads the on-screen prospect on LinkedIn, HubSpot, Salesforce, Apollo, Clay, and Gmail and offers one-click research and drafting. 3. **HubSpot CRM card:** Research and drafting embedded inside a HubSpot contact record. 4. **MCP endpoint:** A Model Context Protocol server so external AI agents can call the same research, drafting, and content tools. ## How it works 1. **Research:** Pulse builds a brief on each prospect: company facts, likely tech stack, recent trigger events, and a recommended angle, with sources. 2. **Draft:** It writes hyper-personalized outreach from that brief, not from a template. If research cannot verify a fact, the draft never fakes one; it falls back to role and industry signals instead. 3. **Your review:** Drafts queue for approval where you already work. Nothing is sent until a human hits send. ## Key facts - Draft-first is the default posture; direct send is an explicit per-workspace opt-in. - By default Pulse is the research and copywriting layer, not the sender of record, which keeps users clear of A2P 10DLC and CAN-SPAM liability that comes with autonomous cold SMS and email. - Built-in deliverability safeguards: daily send caps, per-lead cooldowns, and MX validation. - Pulse can research and draft overnight on a schedule so a queue of approval-ready outreach is waiting each morning. - Pulse was shaped by 15+ customer-discovery conversations with SDRs, agency founders, and rev-ops leaders. - Broader platform capabilities include a full CRM pipeline, email sequences, AI phone calling, SMS, multi-platform content generation, AI video generation, and event and grant discovery. ## Pricing - **Free ($0/month):** For solo operators. Intelligence feed and chat, opportunity finder, up to 25 leads, 2 videos/month, 1 user. - **Pro ($49/month):** For active prospectors and small teams. Everything in Free plus the full CRM layer, content and video suites, 1,000 leads and 5,000 emails/month, up to 5 users. - **Enterprise ($149/month):** For agencies at scale. Everything in Pro plus agent logic tree and runtimes, unlimited leads, emails, and videos, unlimited users, 50 GB storage, priority support. ## How Pulse compares - Unlike autonomous AI SDRs (such as 11x or Artisan) that research, write, and send on their own, Pulse stops before the send. Every message waits for a human to approve. - Unlike generic AI email tools that fill templates, Pulse builds each message from live prospect research: recent announcements, hiring signals, tech stack, and trigger events. - Unlike all-in-one platforms that require migration, Pulse layers on top of the stack you already pay for. ## Links - Pulse landing page: https://www.faithlineai.com/pulse/ - Company: https://www.faithlineai.com/ - Product / app: https://dashboard.faithlineai.com/ ## Contact - Maker: FaithlineAI - Founder: Joshua Mason (jmason@faithlineai.com) - For sales and partnership inquiries, use the contact options on https://www.faithlineai.com/